{"id":26210,"date":"2021-11-17T08:59:19","date_gmt":"2021-11-17T07:59:19","guid":{"rendered":"https:\/\/www.ubiq.fr\/blog\/?p=26210"},"modified":"2023-09-19T15:42:46","modified_gmt":"2023-09-19T13:42:46","slug":"ubiqdata-2021-alors-le-bureau-hybride-cest-quoi","status":"publish","type":"post","link":"https:\/\/www.ubiq.fr\/blog\/ubiqdata-2021-alors-le-bureau-hybride-cest-quoi\/","title":{"rendered":"Ubiqdata 2021 : Alors le bureau hybride, c&rsquo;est quoi ?"},"content":{"rendered":"<h2>Ubiqdata 2021 &#8211; T\u00e9l\u00e9chargez l&rsquo;\u00e9tude compl\u00e8te<\/h2>\n<p><!-- Begin Mailchimp Signup Form --><\/p>\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif;  width:600px;}<br \/>\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/ubiq.us5.list-manage.com\/subscribe\/post?u=c2f9b676e1dc4eca34e940f9d&amp;id=b7462082b3\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> Champs obligatoires<\/div>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">Votre adresse email <span class=\"asterisk\">*<\/span><br \/>\n<\/label><br \/>\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\">Pr\u00e9nom <\/label><br \/>\n<input id=\"mce-FNAME\" class=\"\" name=\"FNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-LNAME\">Nom <\/label><br \/>\n<input id=\"mce-LNAME\" class=\"\" name=\"LNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE5\">Nom de votre soci\u00e9t\u00e9 <\/label><br \/>\n<input id=\"mce-MMERGE5\" class=\"\" name=\"MMERGE5\" type=\"text\" value=\"\" \/><\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div id=\"mce-error-response\" class=\"response\" style=\"display: none;\"><\/div>\n<div id=\"mce-success-response\" class=\"response\" style=\"display: none;\"><\/div>\n<\/div>\n<p><!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input tabindex=\"-1\" name=\"b_c2f9b676e1dc4eca34e940f9d_b7462082b3\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"submit btn btn-primary\" name=\"Suscribe\" type=\"submit\" value=\"T\u00e9l\u00e9chargez l'\u00e9tude compl\u00e8te\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><script type='text\/javascript' src='\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js'><\/script><script type='text\/javascript'>(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[5]='MMERGE5';ftypes[5]='text';fnames[3]='ADDRESS';ftypes[3]='address';fnames[4]='PHONE';ftypes[4]='phone'; \/*\n * Translated default messages for the $ validation plugin.\n * Locale: FR\n *\/\n$.extend($.validator.messages, {\n        required: \"Ce champ est requis.\",\n        remote: \"Veuillez remplir ce champ pour continuer.\",\n        email: \"Veuillez entrer une adresse email valide.\",\n        url: \"Veuillez entrer une URL valide.\",\n        date: \"Veuillez entrer une date valide.\",\n        dateISO: \"Veuillez entrer une date valide (ISO).\",\n        number: \"Veuillez entrer un nombre valide.\",\n        digits: \"Veuillez entrer (seulement) une valeur num\u00e9rique.\",\n        creditcard: \"Veuillez entrer un num\u00e9ro de carte de cr\u00e9dit valide.\",\n        equalTo: \"Veuillez entrer une nouvelle fois la m\u00eame valeur.\",\n        accept: \"Veuillez entrer une valeur avec une extension valide.\",\n        maxlength: $.validator.format(\"Veuillez ne pas entrer plus de {0} caract\u00e8res.\"),\n        minlength: $.validator.format(\"Veuillez entrer au moins {0} caract\u00e8res.\"),\n        rangelength: $.validator.format(\"Veuillez entrer entre {0} et {1} caract\u00e8res.\"),\n        range: $.validator.format(\"Veuillez entrer une valeur entre {0} et {1}.\"),\n        max: $.validator.format(\"Veuillez entrer une valeur inf\u00e9rieure ou \u00e9gale \u00e0 {0}.\"),\n        min: $.validator.format(\"Veuillez entrer une valeur sup\u00e9rieure ou \u00e9gale \u00e0 {0}.\")\n});}(jQuery));var $mcj = jQuery.noConflict(true);<\/script><br \/>\n<!--End mc_embed_signup--><\/p>\n<h2>Le bureau n&rsquo;est pas mort !<\/h2>\n<p>Apr\u00e8s 2 ans de turbulences, de t\u00e9l\u00e9travail et de strat\u00e9gies immobili\u00e8res boulevers\u00e9es, c\u2019est (enfin!) le grand retour au bureau. L\u2019Ubiqdata, c\u2019est 3 indices, 3 angles de vue compl\u00e9mentaires pour comprendre l\u2019\u00e9volution du march\u00e9 du bureau en 2021 dans un format de restitution original et synth\u00e9tique, \u201cau carr\u00e9\u201d.<\/p>\n<p><span style=\"font-weight: 400;\">Une \u00e9tude qui nous offre l\u2019opportunit\u00e9 de comprendre comment la Covid 19 a modifi\u00e9 concr\u00e8tement les usages et fait \u00e9merger des nouvelles solutions plus flexibles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le grand chamboulement. C\u2019est ce qui caract\u00e9rise cette ann\u00e9e 2021, une ann\u00e9e marqu\u00e9e par une transformation profonde du march\u00e9. Pour mieux appr\u00e9hender ces diff\u00e9rentes facettes, nous avons \u00e9labor\u00e9 3 indices compl\u00e9mentaires issus de notre travail d\u2019observation, d\u2019enqu\u00eate aupr\u00e8s des acteurs de l&rsquo;immobilier de bureau et de donn\u00e9es issues directement de notre site Ubiq.fr<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le bureau n\u2019est pas mort. <\/span><span style=\"font-weight: 400;\">C\u2019est donc ce que r\u00e9v\u00e8le notre travail de ces 2 derniers mois chez Ubiq.<\/span><span style=\"font-weight: 400;\"><br \/>\nNous publions aujourd\u2019hui l\u2019Ubiqdata 2021, le premier barom\u00e8tre de l\u2019ann\u00e9e qui \u00e9claire le march\u00e9 du bureau.<\/span><\/p>\n<p>\ud83d\udcc8<strong> 2787<\/strong>. C\u2019est le nombre d\u2019espaces de coworking en France en 2021<br \/>\nPour d\u00e9couvrir toutes les donn\u00e9es du march\u00e9 du coworking en France, c&rsquo;est ici !<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udca5 <strong>X3<\/strong>. C\u2019est l\u2019\u00e9volution du nombre d\u2019offres d\u2019espaces ind\u00e9pendants sur Ubiq.fr depuis 2019. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Pour d\u00e9couvrir toutes les donn\u00e9es du march\u00e9 de l&rsquo;offre de bureaux en France, en 2021, c&rsquo;est l\u00e0 !<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udcbb <strong>90%<\/strong> des entreprises recherchent un contrat flexible sur Ubiq.<br \/>\n<\/span><span style=\"font-weight: 400;\">Pour comprendre les recherches de bureaux des entreprises, c&rsquo;est encore l\u00e0.<\/span><\/p>\n<h2>Ce qu&rsquo;il faut en retenir<\/h2>\n<p><span style=\"font-weight: 400;\">Dans l&rsquo;immobilier de bureaux, comme partout, la crise sanitaire a suscit\u00e9 des mutations profondes du march\u00e9. En deux ans, nous avons observ\u00e9 une v\u00e9ritable r\u00e9volution des usages (d\u00e9veloppement du t\u00e9l\u00e9travail, consommation de bureaux flexibles, d\u00e9veloppement du flex office, travail distribu\u00e9&#8230;). En r\u00e9ponse \u00e0 ces nouveaux usages, nous constatons (enfin !) une transformation du march\u00e9 du bureau. Nous constatons l\u2019\u00e9mergence et la croissance de 3 mod\u00e8les de bureaux flexibles principaux : Le coworking, le bureau op\u00e9r\u00e9 et la sous-location.<\/span><\/p>\n<p>Ces trois mod\u00e8les ne sont pas nouveaux mais leur d\u00e9veloppement fulgurant sur les derniers mois bouleversent le march\u00e9. Cette transformation touche tout d&rsquo;abord le c\u0153ur de de l&rsquo;industrie de l&rsquo;immobilier tertiaire, puisqu&rsquo;en impactant le mod\u00e8le \u00e9conomique du secteur, c&rsquo;est l&rsquo;int\u00e9gralit\u00e9 de la cha\u00eene de valeur qui se transforme jusqu&rsquo;\u00e0 la gestion immobili\u00e8re et l&rsquo;investissement. Ainsi, dans ce contexte de reprise dynamique et foisonnante, c&rsquo;est l&rsquo;ensemble du secteur qui doit travailler \u00e0 co-construire la nouvelle valeur augment\u00e9e des m2 de bureaux.<\/p>\n<p><span style=\"font-weight: 400;\">Enfin, cette r\u00e9volution sera \u00e9galement le tremplin d&rsquo;une v\u00e9ritable transformation num\u00e9rique du secteur immobilier. En effet, le r\u00e9am\u00e9nagement de l&rsquo;offre de bureaux pour l&rsquo;adapter aux usagers ouvre d\u00e8s aujourd&rsquo;hui la voie au d\u00e9veloppement de v\u00e9ritables cas d&rsquo;usages autour du b\u00e2timent connect\u00e9 et des services digitaux d\u00e9di\u00e9s aux occupants (accueil, gestion des acc\u00e8s, wifi, r\u00e9servation de places et de salles de r\u00e9union, services de conciergerie, de transport ou de restauration). Longtemps attendue, la r\u00e9volution digitale du secteur ne sera finalement pas venue l\u00e0 o\u00f9 on l&rsquo;attendait. Mais elle est maintenant \u00e0 port\u00e9e de main.\u00a0<\/span><\/p>\n<h3>Chez Ubiq, les donn\u00e9es, c\u2019est carr\u00e9.<\/h3>\n<p>D\u00e9couvrez l&rsquo;int\u00e9gralit\u00e9 de l&rsquo;Ubiqdata 2021, le barom\u00e8tre qui \u00e9claire l&rsquo;immobilier de bureau et recevez l&rsquo;\u00e9tude par email en entrant vos coordonn\u00e9es ci-dessous.<\/p>\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<br \/>\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.<br \/>\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<br \/><\/style>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/ubiq.us5.list-manage.com\/subscribe\/post?u=c2f9b676e1dc4eca34e940f9d&amp;id=b7462082b3\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Ubiqdata 2021 <span style=\"color: #000000;\">&#8211;<\/span> T\u00e9l\u00e9chargez l&rsquo;\u00e9tude compl\u00e8te<\/strong><\/span><\/h2>\n<div class=\"mc-field-group\" style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><label for=\"mce-EMAIL\">Adresse email <span class=\"asterisk\">*<\/span><\/label><\/strong><\/span><br \/>\n<input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" type=\"email\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\" style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><label for=\"mce-FNAME\">Pr\u00e9nom <\/label><\/strong><\/span><br \/>\n<input id=\"mce-FNAME\" class=\"\" name=\"FNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\" style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><label for=\"mce-LNAME\">Nom <\/label><\/strong><\/span><br \/>\n<input id=\"mce-LNAME\" class=\"\" name=\"LNAME\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group\" style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><label for=\"mce-MMERGE5\">Nom de votre soci\u00e9t\u00e9 <\/label><\/strong><\/span><br \/>\n<input id=\"mce-MMERGE5\" class=\"\" name=\"MMERGE5\" type=\"text\" value=\"\" \/><\/div>\n<\/div>\n<div><\/div>\n<div id=\"mc_embed_signup_scroll\">\n<p style=\"position: absolute; left: -5000px; text-align: center;\" aria-hidden=\"true\"><input tabindex=\"-1\" name=\"b_c2f9b676e1dc4eca34e940f9d_b7462082b3\" type=\"text\" value=\"\" \/><\/p>\n<div class=\"clear\" style=\"text-align: center;\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"Recevoir l'\u00e9tude\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><script type='text\/javascript'>(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='ADDRESS';ftypes[3]='address';fnames[4]='PHONE';ftypes[4]='phone';fnames[5]='MMERGE5';ftypes[5]='text';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script><script type='text\/javascript' src='\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js'><\/script><\/p>\n<div>\n<h6 style=\"text-align: center;\"><em><span class=\"asterisk\" style=\"color: #f55600;\"><span style=\"color: #f5b000;\">*<\/span> <\/span>Champs obligatoires<\/em><\/h6>\n<\/div>\n<div id=\"mc_embed_signup_scroll\">\n<h6 id=\"mce-error-response\" class=\"response\" style=\"display: none;\"><\/h6>\n<h6 id=\"mce-success-response\" class=\"response\" style=\"display: none;\"><\/h6>\n<h6 style=\"position: absolute; left: -5000px; text-align: center;\" aria-hidden=\"true\"><\/h6>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s 2 ans de turbulences, de t\u00e9l\u00e9travail et de strat\u00e9gies immobili\u00e8res boulevers\u00e9es, c\u2019est (enfin!) le grand retour au bureau. L\u2019Ubiqdata, c\u2019est 3 indices, 3 angles de vue compl\u00e9mentaires pour comprendre l\u2019\u00e9volution du march\u00e9 du bureau en 2021 dans un format de restitution original et synth\u00e9tique, \u201cau carr\u00e9\u201d.<\/p>\n","protected":false},"author":40,"featured_media":26216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1018],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ubiqdata 2021 : Alors le bureau hybride, c&#039;est quoi ? - Ubiq le m\u00e9dia<\/title>\n<meta name=\"description\" content=\"L\u2019Ubiqdata, c\u2019est 3 indices compl\u00e9mentaires pour comprendre l\u2019\u00e9volution de l&#039;immobilier du bureau en 2021, un panorama 360\u00b0du march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubiq.fr\/blog\/ubiqdata-2021-alors-le-bureau-hybride-cest-quoi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ubiqdata 2021 : Alors le bureau hybride, c&#039;est quoi ? 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