{"id":26989,"date":"2022-11-29T08:27:58","date_gmt":"2022-11-29T07:27:58","guid":{"rendered":"https:\/\/www.ubiq.fr\/blog\/?p=26989"},"modified":"2022-11-29T08:30:47","modified_gmt":"2022-11-29T07:30:47","slug":"ubiqdata-2022-nos-pronos-pour-lannee-pro-3-3","status":"publish","type":"post","link":"https:\/\/www.ubiq.fr\/blog\/ubiqdata-2022-nos-pronos-pour-lannee-pro-3-3\/","title":{"rendered":"Ubiqdata 2022 : Nos pronos pour l&rsquo;ann\u00e9e pro  2\/3"},"content":{"rendered":"<h3><strong>Pas de boycott cette ann\u00e9e c\u00f4t\u00e9 pronos sur le march\u00e9 du bureau.\u00a0<\/strong><\/h3>\r\n<p><span style=\"font-weight: 400;\">Pour aller plus loin que l\u2019analyse des tendances, nous avons \u00e9labor\u00e9 9 pronostics sur ce que sera le march\u00e9 du bureau en 2023. Vous \u00eates pr\u00eats ?\u00a0<\/span> <span style=\"font-weight: 400;\">Sans surprise, le march\u00e9 du coworking en France continuera de poursuivre sa folle ascension. Et nous parions que les 25 plus gros acteurs du march\u00e9 apr\u00e8s nous avoir annonc\u00e9 vouloir ouvrir \u00e0 minima 200 000 m2 dans les 18 prochains mois, repr\u00e9senteront \u00e0 eux seuls 1 million de m2 sur l\u2019ensemble du territoire d\u00e8s d\u00e9but 2024.\u00a0<\/span><\/p>\r\n<h4><strong>Impressionnant ?<\/strong><\/h4>\r\n<p><span style=\"font-weight: 400;\">Pas tant que \u00e7a lorsque l\u2019on voit que les g\u00e9ants de l\u2019immobilier tertiaire consid\u00e8rent s\u00e9rieusement la conversion de leur parc en flexible, pour se rapprocher davantage des nouveaux usages de leurs clients et que le taux de remplissage dans les espaces de coworking en France en 2022 n\u2019a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9.\u00a0<\/span> <span style=\"font-weight: 400;\">Les Grandes villes deviennent aussi des terrains de jeux illimit\u00e9s pour les acteurs du coworking, qui ont bien compris que l\u2019av\u00e8nement du t\u00e9l\u00e9travail et les nouveaux usages du bureau, redistribuaient toujours plus les cartes de la flexibilit\u00e9 en facilitant les mobilit\u00e9s de collaborateurs en r\u00e9gion.\u00a0<\/span> <span style=\"font-weight: 400;\">C\u00f4t\u00e9 offre flexible, on accueille un petit nouveau sur le march\u00e9 du bureau : Le Bureau op\u00e9r\u00e9 ou plus commun\u00e9ment appel\u00e9 BOP, ce nouveau format d\u2019e<\/span><span style=\"font-weight: 400;\">space de travail ind\u00e9pendant, privatif proposant de nombreux avantages et services. De nouveaux acteurs \u00e9mergent partout en France depuis quelques mois et cette nouvelle offre n\u2019a pas fini de faire entendre parler d\u2019elle. <\/span> <span style=\"font-weight: 400;\">Il y a fort \u00e0 parier que les prix du Bureau Op\u00e9r\u00e9 ne vont faire qu\u2019augmenter, car c\u2019est l\u2019offre qui r\u00e9pond actuellement \u00e0 la demande toujours plus croissante de flexibilit\u00e9 des entreprises et qui vient directement concurrencer le march\u00e9 du coworking traditionnel, qui tend \u00e0 se premiumiser \u00e0 Paris mais aussi dans les grandes villes de France.\u00a0<\/span><\/p>\r\n<h4><strong>Vous avez dit flexible ?\u00a0<\/strong><\/h4>\r\n<p><span style=\"font-weight: 400;\">Il semblerait que ce soit le terme que l\u2019on lise sur toutes les l\u00e8vres quand on parle du bureau en 2022. <\/span><span style=\"font-weight: 400;\">Et 2023 ? <\/span><span style=\"font-weight: 400;\">Il ne fait aucun doute que le terme flexible rimera avec Impact et Mobilit\u00e9 avec l\u2019arriv\u00e9e de nouveaux outils de pilotage des \u00e9quipes et de gestion des bureaux en flex office mais surtout des nouveaux acteurs \u00e0 la limite entre l\u2019hospitality, le coliving et le coworking.\u00a0<\/span> <span style=\"font-weight: 400;\">Des solutions de plus en plus propos\u00e9es aux collaborateurs permettant ainsi aux entreprises de penser sobri\u00e9t\u00e9 et <\/span><span style=\"font-weight: 400;\">de veiller \u00e0 leur empreinte immobili\u00e8re en \u00e9tant s\u00fbres d\u2019occuper la surface cible dont elle a besoin. Pas plus pas moins !\u00a0<\/span> <span style=\"font-weight: 400;\">Pour d\u00e9couvrir l&rsquo;int\u00e9gralit\u00e9 de l&rsquo;Ubiqdata 2022 et nos pronostics sur ce que sera le march\u00e9 du bureau en 2022, c&rsquo;est juste ici :\u00a0<\/span><\/p>\r\n<p><\/p>\r\n<div class=\"cta\">\r\n<p><a href=\"https:\/\/www.ubiq.fr\/ubiqdata-2022\">T\u00c9L\u00c9CHARGER L&rsquo;UBIQDATA 2022<\/a><\/p>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Pas de boycott cette ann\u00e9e c\u00f4t\u00e9 pronos sur le march\u00e9 du bureau.\u00a0 Pour aller plus loin que l\u2019analyse des tendances, nous avons \u00e9labor\u00e9 9 pronostics sur ce que sera le march\u00e9 du bureau en 2023. Vous \u00eates pr\u00eats ?\u00a0 Sans surprise, le march\u00e9 du coworking en France continuera de poursuivre sa folle ascension. Et nous parions que les 25 plus\u2026<\/p>\n","protected":false},"author":39,"featured_media":27038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1018],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ubiqdata 2022 : Nos pronos pour l&#039;ann\u00e9e pro 2\/3 - Ubiq le m\u00e9dia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubiq.fr\/blog\/ubiqdata-2022-nos-pronos-pour-lannee-pro-3-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ubiqdata 2022 : Nos pronos pour l&#039;ann\u00e9e pro 2\/3 - Ubiq le m\u00e9dia\" \/>\n<meta property=\"og:description\" content=\"Pas de boycott cette ann\u00e9e c\u00f4t\u00e9 pronos sur le march\u00e9 du bureau.\u00a0 Pour aller plus loin que l\u2019analyse des tendances, nous avons \u00e9labor\u00e9 9 pronostics sur ce que sera le march\u00e9 du bureau en 2023. Vous \u00eates pr\u00eats ?\u00a0 Sans surprise, le march\u00e9 du coworking en France continuera de poursuivre sa folle ascension. 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