{"id":28689,"date":"2025-06-27T14:49:40","date_gmt":"2025-06-27T12:49:40","guid":{"rendered":"https:\/\/www.ubiq.fr\/blog\/?p=28689"},"modified":"2025-10-13T18:05:51","modified_gmt":"2025-10-13T16:05:51","slug":"zoku-le-bureau-comme-a-lhotel","status":"publish","type":"post","link":"https:\/\/www.ubiq.fr\/blog\/zoku-le-bureau-comme-a-lhotel\/","title":{"rendered":"Zoku : Le bureau comme \u00e0 l’h\u00f4tel"},"content":{"rendered":"

BEAU BOULOT<\/b><\/h2>\n

Dans l’environnement de travail, il n’y a pas de bonnes pratiques ou de v\u00e9rit\u00e9s mais des dimensions \u00e0 creuser, \u00e0 envisager et vers lesquelles s’orienter : L’Humain, l’Hospitality & les Services, l’Am\u00e9nagement, l’Immobilier<\/strong>.<\/span><\/p>\n

Et c’est au micro de Mehdi Dziri<\/strong> que le Podcast <\/strong><\/span>Beau Boulot !<\/strong> <\/span><\/i>vous propose de rencontrer celles & ceux qui tentent, fa\u00e7onnent, cr\u00e9ent, inspirent l’environnement de travail de demain \u00e0 travers leur(s) dimension(s).\u00a0<\/span><\/p>\n

\"Zoku\"<\/p>\n

Pour le 5\u1d49 \u00e9pisode de <\/span>Beau Boulot !<\/i><\/strong>, Didier Quinot<\/strong>, <\/span>Directeur H\u00f4tel Lifestyle chez Zoku<\/strong>, a r\u00e9pondu aux questions de Mehdi.<\/span><\/p>\n

ZOKU<\/strong><\/h2>\n

Zoku<\/strong>, fond\u00e9e en 2016 \u00e0 Amsterdam<\/strong> par les entrepreneurs n\u00e9erlandais Hans\u202fMeyer et\u202fMarc\u202fJongerius<\/strong>, propose un concept hybride unique entre habitat<\/strong>, bureau<\/strong> et hospitalit\u00e9<\/strong>.\u00a0Le nom \u00ab\u202fZoku\u202f\u00bb fait r\u00e9f\u00e9rence au terme japonais signifiant famille, tribu ou clan<\/strong>, soulignant son ambition : cr\u00e9er des lieux o\u00f9 les professionnels, les nomades digitaux et les voyageurs d\u2019affaires peuvent vivre, travailler et cr\u00e9er des liens.<\/strong><\/span><\/p>\n

Avec l\u2019ouverture de Zoku Paris<\/strong> en 2023, son quatri\u00e8me \u00e9tablissement apr\u00e8s Amsterdam, Copenhague et Vienne, la marque d\u00e9ploie son mod\u00e8le dans un immeuble mixte con\u00e7u pour le future of work<\/strong> : 109 lofts \u00e9quip\u00e9s pour vivre et travailler, des Social Spaces<\/strong> sur trois \u00e9tages (rooftop, coworking, restaurant, bar, salles de r\u00e9union) et une communaut\u00e9 active<\/strong> anim\u00e9e par un Community Manager<\/strong>.<\/span><\/p>\n

Aujourd\u2019hui, l\u2019objectif de Zoku est clair : r\u00e9inventer l\u2019h\u00f4tellerie d\u2019affaires<\/strong>, offrir une exp\u00e9rience modulable, conviviale et durable<\/strong>, tout en optimisant l\u2019usage de l\u2019espace urbain pour cr\u00e9er un cadre \u00ab maison-bureau \u00bb\u202fen harmonie avec les modes de vie contemporains.<\/span><\/p>\n

\"Zoku\"<\/p>\n

L\u2019INTERVIEW BEAU BOULOT EN QUELQUES POINTS<\/strong><\/h2>\n

\ud83d\udccc Pr\u00e9sentation de Zoku et gen\u00e8se du concept : nouveaux besoins, nouveaux codes
\ud83d\udccc Le principe d\u2019hospitalit\u00e9 \u00ab\u202fcompter les sourires\u202f\u00bb et sa mise en pratique
\ud83d\udccc \u00c0 qui s\u2019adresse Zoku ? Portraits des clients et des communaut\u00e9s accueillies
\ud83d\udccc Une h\u00f4tellerie r\u00e9invent\u00e9e : gamme, positionnement, et exp\u00e9rience utilisateur
\ud83d\udccc Repens\u00e9e de la chambre d\u2019h\u00f4tel : usages, confort et modularit\u00e9
\ud83d\udccc Zoku casse les codes : un lieu qui s\u2019adapte \u00e0 ses clients
\ud83d\udccc L\u2019offre de restauration : exp\u00e9riences culinaires et microbrasserie
\ud83d\udccc Zoku comme lieu de vie : peut-on y venir sans y dormir ?
\ud83d\udccc Implantations actuelles : nombre d\u2019\u00e9tablissements et sp\u00e9cificit\u00e9s locales
\ud83d\udccc Dur\u00e9e moyenne des s\u00e9jours et client\u00e8le r\u00e9guli\u00e8re (business, nomades\u2026)
\ud83d\udccc Mod\u00e8le \u00e9conomique et engagements RSE : impacts, organisation, vision
\ud83d\udccc Le bureau s\u2019inspire-t-il de l\u2019h\u00f4tellerie ? Ce qui fid\u00e9lise clients et collaborateurs<\/p>\n

QUEL IMPACT A CE NOUVEAU MOD\u00c8LE D’ESPACE SUR LE MONDE DU TRAVAIL, ET COMMENT CONTRIBUE-T-IL \u00c0 CETTE DYNAMIQUE ?\u00a0<\/strong><\/h2>\n

Le d\u00e9veloppement de nouveaux<\/strong> mod\u00e8les d\u2019espaces hybrides<\/strong>, \u00e0 la crois\u00e9e du logement, du bureau et de l\u2019hospitalit\u00e9, refl\u00e8te une transformation profonde du monde du travail. En r\u00e9ponse \u00e0 la mont\u00e9e du t\u00e9l\u00e9travail, \u00e0 la qu\u00eate de flexibilit\u00e9 et au besoin de lien social, ces lieux repensent notre rapport \u00e0 l\u2019espace professionnel.<\/p>\n

Ils offrent un environnement plus humain, plus agile et plus adapt\u00e9 aux usages contemporains<\/strong> : travail en mouvement, porosit\u00e9 entre vie pro et perso, importance du bien-\u00eatre. Ce type d\u2019espace permet de cr\u00e9er des communaut\u00e9s, de favoriser les \u00e9changes informels, mais aussi d\u2019encourager la cr\u00e9ativit\u00e9 et la productivit\u00e9 dans des cadres moins conventionnels.<\/p>\n

Il s\u2019inscrit dans une dynamique durable<\/strong> : mieux utiliser l\u2019espace urbain, mutualiser les ressources et repenser les temps de travail. \u00c0 travers cette \u00e9volution, on voit \u00e9merger une tendance de fond : celle d\u2019un travail d\u00e9cloisonn\u00e9, plus libre, mais aussi plus attentif aux besoins individuels et collectifs.<\/strong><\/p>\n

\"Zoku\"<\/p>\n

Plongez dans l\u2019univers unique de Zoku<\/strong> :<\/span><\/p>\n

\u00c9COUTER L’\u00c9PISODE 5<\/a><\/div>\n

Ne ratez aucun \u00e9pisode de <\/span>Beau Boulot<\/span><\/i> : <\/span>abonnez-vous d\u00e8s maintenant<\/span><\/a> sur votre plateforme d’\u00e9coute pr\u00e9f\u00e9r\u00e9e et partagez vos impressions en nous laissant un commentaire.<\/span><\/p>\n

Pour en savoir d’avantage sur Zoku<\/strong>, rendez-vous sur leur <\/span>site web<\/span><\/a> et restez connect\u00e9s en les suivant sur leurs r\u00e9seaux sociaux !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BEAU BOULOT Dans l’environnement de travail, il n’y a pas de bonnes pratiques ou de v\u00e9rit\u00e9s mais des dimensions \u00e0 creuser, \u00e0 envisager et vers lesquelles s’orienter : L’Humain, l’Hospitality & les Services, l’Am\u00e9nagement, l’Immobilier. Et c’est au micro de Mehdi Dziri que le Podcast Beau Boulot ! vous propose de rencontrer celles & ceux qui tentent, fa\u00e7onnent, cr\u00e9ent, inspirent\u2026<\/p>\n","protected":false},"author":43,"featured_media":28710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1109],"yoast_head":"\nZoku : Le bureau comme \u00e0 l'h\u00f4tel - Ubiq le m\u00e9dia<\/title>\n<meta name=\"description\" content=\"Beau boulot ! 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