{"id":3114,"date":"2013-04-18T15:16:54","date_gmt":"2013-04-18T13:16:54","guid":{"rendered":"\/blog\/?p=3114"},"modified":"2026-02-11T11:25:18","modified_gmt":"2026-02-11T10:25:18","slug":"3-questions-a-nicolas-bard-de-ici-montreuil","status":"publish","type":"post","link":"https:\/\/www.ubiq.fr\/blog\/3-questions-a-nicolas-bard-de-ici-montreuil\/","title":{"rendered":"3 questions \u00e0 Nicolas Bard de Ici Montreuil"},"content":{"rendered":"

 <\/p>\n

\"Nicolas<\/a><\/p>\n

 <\/p>\n

ICI Montreuil est un \u00ab\u00a0Creative Space\u00a0\u00bb pour les artistes, les artisans, les entrepreneurs et les start-ups de la cr\u00e9ation. L’espace de 1.700 m2 \u00e0 Montreuil est situ\u00e9 au sein d’une partie de l’ancienne usine de fabrication de mat\u00e9riel \u00e9lectrique Dufour. Nicolas Bard, fondateur d’ICI Montreuil met \u00e0 disposition des r\u00e9sidents, les ateliers de travail, les espaces de coworking, les machines professionnelles, les services mutualis\u00e9s et sur mesure, les connexions, les professionnels et l\u2019inspiration pour les faire grandir et exister. Un vaste programme dont Nicolas Bard parle avec passion.\u00a0<\/strong><\/em><\/p>\n

<\/p>\n

Racontez-nous votre parcours professionnel<\/h2>\n

Apr\u00e8s des \u00e9tudes scientifiques (DEUG Math\u00e9matiques & Physique) et marketing (ESC), j’ai consacr\u00e9 les 15 premi\u00e8res ann\u00e9es de ma carri\u00e8re \u00e0 la strat\u00e9gie des moyens en travaillant dans des agences de cr\u00e9ation (BDDP, devarrieuxvillaret, Alice) puis des agences m\u00e9dias (MindShare, Initiative)… J’ai notamment pilot\u00e9 la strat\u00e9gie de communication de Nike pendant 4 ans.
\nDe janvier 2006 \u00e0 Janvier 2009, j’ai eu la chance de co-fonder et de manager la filiale fran\u00e7aise de Naked Communications, un groupe anglo-saxon qui a r\u00e9volutionn\u00e9 l’industrie de la communication en pla\u00e7ant la communication marketing int\u00e9gr\u00e9e (I.M.C.) au coeur du processus strat\u00e9gique des marques… Un grand honneur que m’ont confi\u00e9 les 3 fondateurs : John Harlow, Jon Wilkins et Will Collin : 3 ann\u00e9es exceptionnelles qui m’ont fait changer de statut… J’ai notamment conseill\u00e9 Peugeot, MTV, Hero, TUI, Pernod Ricard, J&B…<\/p>\n

Pourquoi avoir cr\u00e9\u00e9 ICI Montreuil ?<\/h2>\n

Mon \u00e9pouse et moi m\u00eame habitons \u00e0 Montreuil depuis plus de 10 ans… Nous en sommes devenus accro \u00e0 tel point que nous avons cr\u00e9\u00e9 Made In Montreuil<\/a>, une soci\u00e9t\u00e9 coop\u00e9rative et collaborative qui aide les talents cr\u00e9atifs de la ville (artistes, artisans, designers, stylistes, graphistes, entrepreneurs et start-ups de la cr\u00e9ation…) \u00e0 d\u00e9velopper leur activit\u00e9 \u00e9conomique (trouver des clients, ouvrir une boutique, travailler pas cher, vendre leurs oeuvres, etc).
\nNous conseillons les cr\u00e9ateurs de la ville, nous \u00e9ditons des m\u00e9dias locaux (guide gratuit distribu\u00e9 \u00e0 50.000 ex, blog, e-news…), et nous manufacturons des produits \u00e0 notre marque Made In Montreuil (T-shirts, objets d\u00e9co).
\nEn Janvier 2013, nous avons donc naturellement ouvert ICI Montreuil, un Maker Space DE 1.700 m2 pour permettre aux cr\u00e9ateurs de disposer des espaces de travail, des machines, des outils et de la communaut\u00e9… Ils peuvent aussi apprendre et commercer des cr\u00e9ations pens\u00e9es \u00e0 Montreuil en \u00e9change d’un abonnement leur donnant un acc\u00e8s privil\u00e9gi\u00e9 \u00e0 un media lab, des studios photo, des cours, des ateliers pour travailler le bois, le m\u00e9tal, les v\u00eatements, un studio de montage num\u00e9rique, une boutique, un restaurant, une garderie, un r\u00e9seau de faiseurs et de comp\u00e9tences, des soldes priv\u00e9es, des vernissages…<\/p>\n

Avez-vous une anecdote \u00e0 nous raconter sur la vie en colocation ?<\/h2>\n

La colocation \u00e0 ICI Montreuil est synonyme de Co-Conception et Co-production. Nous avons d\u00e9j\u00e0 des couples de r\u00e9sidents qui se forment pour faire exister des projets cr\u00e9atifs qui n’auraient pas pu se concr\u00e9tiser seuls. Par Exemple, Julien Guichard des Jouets Libres, qui a trouv\u00e9 ici le menuisier Laurent Rouzeau pour r\u00e9aliser ses stands. Autre exemple, notre directeur technique Fran\u00e7ois G\u00e9niteau a con\u00e7u toutes les finitions m\u00e9tal du SkatePark NikeSB install\u00e9 dans notre galerie et le mobilier du restaurant de la femme de Fr\u00e9d\u00e9ric Rossi, r\u00e9sident d’ICI Montreuil et boss de La Company, une agence de photographes.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

    ICI Montreuil est un \u00ab\u00a0Creative Space\u00a0\u00bb pour les artistes, les artisans, les entrepreneurs et les start-ups de la cr\u00e9ation. L’espace de 1.700 m2 \u00e0 Montreuil est situ\u00e9 au sein d’une partie de l’ancienne usine de fabrication de mat\u00e9riel \u00e9lectrique Dufour. Nicolas Bard, fondateur d’ICI Montreuil met \u00e0 disposition des r\u00e9sidents, les ateliers de travail, les espaces de coworking,\u2026<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1109],"yoast_head":"\n3 questions \u00e0 Nicolas Bard de Ici Montreuil - Ubiq le m\u00e9dia<\/title>\n<meta name=\"description\" content=\"ICI Montreuil est un "Creative Space" pour les artistes, les artisans, les entrepreneurs et les start-ups de la cr\u00e9ation. interview de Nicolas Bard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ubiq.fr\/blog\/3-questions-a-nicolas-bard-de-ici-montreuil\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 questions \u00e0 Nicolas Bard de Ici Montreuil - 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